How a Builder Scaled by Letting Go of Control

Rudy Marroquin, owner of Atlas Custom Homes, joins Owen to share how he built a thriving building company that no longer depends on him for every decision.

In this episode, Rudy explains how he went from managing every job himself to creating a team that leads with accountability and confidence. He dives into the lessons that helped him trust others, build better systems, and grow his company sustainably.

If you’re a builder scaling beyond $2M, you’ll learn how Rudy’s shift from control to leadership allowed him to grow faster, reduce chaos, and finally step back without slowing progress.

🕒 Timestamped Key Points

• [00:02:50] How Rudy founded Atlas Custom Homes and why leadership became essential
• [00:07:00] Moving from hands-on builder to business leader.
• [00:12:20] Building trust within his team and learning to delegate effectively.
• [00:16:40] Why a leadership culture beats systems alone.
• [00:21:30] How accountability created better communication and consistency.
• [00:26:50] The personal discipline that drives business growth.
• [00:31:10] Letting go without losing control. How Rudy empowers his team.
• [00:36:20] His advice for builders scaling beyond themselves.