What Builders Learn the Hard Way

Daniel’s journey is one every builder should hear.

He started as a plumber, then moved into building and eventually scaled to delivering more than 130 homes a year. From the outside, it looked like success. But behind the recognition and awards came real challenges: budgets blowing out, staff walking away, and the pressure of holding a growing company together.

Instead of letting those setbacks define him, Daniel turned them into the foundation for something bigger. He built Jack, a project management platform designed by a builder, for builders. Today, Jack helps construction companies across Australia and now the US run with greater control, stronger systems, and healthier profitability.

In this episode, Daniel shares his full story: the highs of winning national awards, the lows of staff turnover, and the leadership lessons that shaped how he now builds businesses. If you’re a builder caught between being hands-on and stepping into true business leadership, Daniel’s story will show you what’s possible.

🕒 Timestamped Key Points

• [00:04:15] From plumbing to building, Daniel’s first steps into construction.
• [00:07:40] Scaling up to 130–140 homes per year.
• [00:12:05] Building a 20,000 sqm factory to support growth.
• [00:16:20] The challenges of leading staff and balancing nonstop client demand.
• [00:19:50] How the idea of international expansion began.
• [00:24:30] Daniel’s 2026 target: expansion into the US market.
• [00:29:15] Why leadership and mindset matter as the business grows.
• [00:34:40] Advice for builders caught between hands-on work and executive leadership.