Create A Simple & Effective Social Media Presence (For Builders Who Are Scared Of Social Media) | With A Strategy, You Can Learn From Other People’s Mistakes And Get There In Half The Time – Marti

In the ever-evolving world of social media, building company owners often wonder if it’s worth the effort. The short answer is yes — if you approach it strategically.

Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!). Here’s a glimpse of what we cover:

• 0:00 Introduction
• 2:00 Marti has heard it before “my clients aren’t on social media” which just isn’t true. So should you be using social media? What should you consider?
• 4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.
• 9:24 Know, like and trust.
• 12:08 How do we put this into practice? Let’s use an Instagram account as an example.
• 16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it. Here are some quick tips to fight those hurdles.
• 20:41 Key takeaways from today’s discussion.