Turn Cold Prospects Into Warm Clients | There is no silver bullet to this, there is small things along the entire pipeline of the journey – Owen

Join Marti and Owen as they discuss the key steps required to turn a cold prospect into a warm client. This is Marti’s genius zone, and he will share with you the 4 key questions your potential customers are asking you during the decision-making process and how your marketing can help answer these questions but more importantly, nurture these potential customers into clients.

This episode covers:

• 0:00 Introduction
• 2:00 First let’s break down the head space your potential customers are in when they are looking for their ideal builder to complete the project and how we can market to them.
• 8:45 We see the majority of businesses leave out the most important part of the marketing funnel. The middle of the funnel.
• 9:50 The secret sauce to ensuring you can improve conversions by focusing on the education phase.
• 13:40 Now we have some marketing ideas about where should we put them for optimal results.
• 16:07 Utilising a wow pack to help build trust, and authenticity and win jobs.
• 23:28 So how exactly do you turn cold prospects into warm leads?
• 26:28 Key takeaways from today’s discussion.

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