The Builders Ladder - Podcast Episode

[ON SITE] Stop Wearing Every Hat Before You Bottleneck Your Entire CREW | Dayna Bailey

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EPISODE Notes

Dayna Bailey from Elevation Homes in Wellington targets the operational failure of delaying financial tracking. Because her company lacked daily back costing habits, they discovered a current job had leaked so much profit it was completely unrecoverable. Furthermore, owner Regan was acting as a massive bottleneck by simultaneously managing sales, pricing, and daily site operations.

To solve these cash flow leaks, Elevation Homes introduced daily back costing habits to track hours and material orders, preventing mistakes like ordering triple the necessary cladding. They also introduced a 15-point checklist to help their foreman, Tomo, take over daily standups and weekly reports. By deploying a Wow pack and a Director’s video, they built a digital storefront that pre-sells clients before discussing price.

Links & Resources:

Timestamped Key Points:

  • 04:33 Calculating an accurate overhead recovery margin with an accountant.
  • 06:44 Back costing your work in progress for 15 minutes daily to catch framing delays.
  • 08:37 Catching software errors before ordering three times the required cladding.
  • 09:05 Deploying Wow packs and a Director’s video to upgrade your website storefront.
  • 18:36 Executing the punch list on the exact same day as the final clean.
  • 30:47 Removing the owner as a bottleneck across pricing and site management.
  • 35:12 Utilizing a 15-point foreman checklist to hand over daily site standups.

Resources Mentioned

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