Michele Bonola from Riviera Renovations found himself completely lost and ready to quit the building industry. Despite generating revenue, he was losing money on untracked variations, spending his Sundays writing manual invoices, and getting taken advantage of by clients because he jumped into projects blindly just to pay the bills.
To fix this operational chaos, Michele installed a rigid 12-step sales process. He completely abandoned the practice of sending one-page line item quotes for $150,000 jobs. Instead, he introduced a 10-page document and a professional lookbook, began charging for quotes, and learned how to confidently educate his clients on the exact difference between margin and markup.
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Too many building company owners work long hours for very little profit, aren’t able to spend time with their families, and are stressed to the limit.
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