Helena and Emily from The Arrow Agency break down exactly how to secure a predictable pipeline and stop competing on price. Relying completely on word of mouth leaves your schedule entirely out of your control, forcing you to take cheap jobs just to stay busy.
In this episode, they detail how to filter out inadequate budgets using strict website forms and automatically nurture cold traffic using a CRM. They also share exactly how a Perth builder generated 2.8 million in custom home contracts from just a 12 grand ad spend over six months.
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đź•’ Timestamped Key Points
00:00 The danger of unpredictable word of mouth referrals.
03:00 Structuring a marketing funnel for high-involvement construction decisions.
05:00 Defining your exact client tier to repel unqualified leads.
12:00 Using CRM software to automatically track and follow up with incoming traffic.
16:00 How promoting general services invites aggressive price-shopping.
20:00 Presenting quality assurance systems to command high project margins.
22:00 The financial risk of pausing your advertising during busy months.
34:00 Securing 2.8 million in contracts from a 12 grand ad budget in Perth.
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