Marti sits down with Damian and Katryna from Ellari Homes, a Melbourne-based building company that found a unique niche handling “takeovers” after the massive Porter Davis collapse. They share the reality of navigating that industry chaos and how they transitioned into a stable, profitable custom home business.
They discuss the hard lessons learned about why “chasing every job” is a trap and how shifting their mindset to “chase margins, not jobs” changed their bottom line. Damian and Katryna reveal their specific “Trial Day” hiring process to stop hiring the wrong people, why they finally started charging for prelims to filter out time-wasters, and the incredible story of how they bounced back after their office was destroyed in an arson attack.
đź•’ Timestamped Key Points
Too many building company owners work long hours for very little profit, aren’t able to spend time with their families, and are stressed to the limit.
This is not your fault.
You can be the best builder in the world but trade school doesn’t teach you how to run a business.
This is why we created The Professional Builder.
Gaining control over your business doesn’t need to be hard.
Our proven systems have been used by 5,000+ builders from New Zealand, Australia, USA, UK, Canada, and all around the world to get back their freedom.
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