Podcast Episode #158
The Builders Ladder - Podcast Episode

Stop Treating Sales Like a Lottery: The Professional Process That Eliminates Price Competition

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EPISODE Notes

Join Marti as he breaks down Chapter 7 of The Profitable Builder’s Playbook: The 10 Step Sales Process That Consistently Converts. Discover why a good target conversion rate is 50%, yet most building company owners are only winning 20-30% of the jobs they quote.

Learn the complete systematic sales process that converts 60% of qualified prospects, why you should be charging $1,500-$5,000 for detailed pricing, and how to eliminate time wasters while positioning yourself as the professional choice in a competitive market.

Key Points

  • 00:00:00 Introduction: From zero projects to $4.1M in six weeks
  • 00:03:20 Why most builders treat sales like a lottery and compete on price
  • 00:06:40 Step 1-3: Initial contact, qualifying questionnaire, and wow info pack
  • 00:09:15 Step 4-5: Professional site visit with your full team
  • 00:12:30 Step 6: The prelim budget meeting and charging for quotes
  • 00:15:45 Step 7: Budget reality check and creating urgency
  • 00:18:20 Step 8-9: Presenting the quote as an action plan with sales choreography
  • 00:21:40 Step 10: The natural close and securing signed contracts
  • 00:24:10 Overcoming objections: Why clients will pay for professional quotes
  • 00:26:30 Implementation: Create your qualifying questionnaire this week

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