Will Pritikin, founder of Aforma Design Studio, saw high-end builders repeatedly losing money because their in-house designers quit or fell months behind schedule. Instead of relying on blind optimism and jumping into massive portfolio projects without proper planning, Will introduced a structured system for charging for pre-construction. By shifting to a visual-first design approach and leveraging third-party design teams, builders can secure client decisions early, keep trade partners profitable, and stop hemorrhaging cash on site delays.
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đź•’ Timestamped Key Points
Too many building company owners work long hours for very little profit, aren’t able to spend time with their families, and are stressed to the limit.
This is not your fault.
You can be the best builder in the world but trade school doesn’t teach you how to run a business.
This is why we created The Professional Builder.
Gaining control over your business doesn’t need to be hard.
Our proven systems have been used by 5,000+ builders from New Zealand, Australia, USA, UK, Canada, and all around the world to get back their freedom.
