Stop Waiting for the Phone to Ring: The Four Questions That Make Clients Choose You Before Meeting You

Mark from Tauranga went from chasing any work to being fully booked out for a year in advance at 20%+ margins after building a great marketing machine. The secret isn’t necessarily spending more on marketing – it’s answering the four key questions that make clients want to choose you before they even meet you.

Join Marti as he breaks down Chapter 6 of The Profitable Builder’s Playbook: Marketing and How to Keep Your Pipeline Full. Discover why sales becomes easier when marketing does the heavy lifting, yet most builders are still waiting for the phone to ring.

Learn the complete Marketing Machine Framework with the three Ms (Market, Message, Medium), the TPB 1% referral system that 8x’s your referral leads, and why the real gold mine is in the 25% of people who are 3-12 months away from starting their project.

Key Points

• 00:00:00 Introduction: From chasing work to being booked out a year in advance
• 00:03:20 Why most builders rely on hope marketing instead of predictable systems
• 00:06:40 The Marketing Machine Framework: Market, Message, Medium
• 00:09:15 Answering the four key questions that make clients choose you
• 00:12:30 The marketing calculator: Reverse engineering your lead needs
• 00:15:45 The TPB 1% referral system explained
• 00:18:20 The buyer’s pyramid: Why 25% of prospects are the real gold mine
• 00:21:40 Lead magnets and nurturing prospects over 3-12 months
• 00:24:10 Why bad marketing is expensive but great marketing pays for itself
• 00:26:30 Implementation: List 20 people who could refer you ideal clients