I Had $347K in Debt and 1,400 Clients: The Business Model That Nearly Destroyed Me

When builders hit $1.5M, $5M, or $10M revenue marks, the same painful pattern emerges: what got them there becomes their biggest bottleneck. Most end up with a “busy job with overheads” instead of a real business.

Join Luke Kemeys on Keep the Change as he interviews our very owen Marti Amos (Founder of TPB) . Discover why 22% gross margin nearly destroyed Marti’’s cleaning business, the three critical areas every building company owner gets wrong, and how to find $10K in pure profit using the Professional Builder Rate formula.

Learn the powerful change formula (Dissatisfaction × Vision + First Steps > Resistance), why turnover is vanity but profit is sanity, and how building company owners can escape the feast-or-famine cycle that keeps them competing on price instead of value.

Key Points

• 00:00:00 Marty’s background from Stewart Island to marketing degree
• 00:05:20 Early entrepreneurial ventures at university
• 00:08:40 The cleaning business disaster: $347K in debt
• 00:15:30 Three things builders consistently get wrong
• 00:21:15 Why numbers are the foundation of everything
• 00:26:45 The feast-or-famine marketing cycle trap
• 00:32:20 Systems and team: building without the owner
• 00:38:10 Finding $10K in profit with practical strategies
• 00:44:30 The Professional Builder Rate formula
• 00:49:15 Buying back one day per week in 30 days