From “10% of 10 Tasks” To Getting It Done: The Default Diary System (With Jamie & Brady)

Marti sits down with Jamie and Brady, best mates and founders of a Brisbane-based bathroom renovation company. They share their journey from running separate sole trader businesses to joining forces over a “drunken conversation” and building a specialized renovation brand.

They discuss the harsh reality of their first year where they acted more like a “marketing agency” than a building company—spending big to block in jobs but realizing at the end of the year they had nothing to show for it. Jamie and Brady reveal how they cut their overheads, implemented a strict “Default Diary” to stop the chaos, and shifted from being “good builders” to actual business owners. They also break down their specific tiered pricing model (marking up jobs under $50k by 60%) and how they are scaling to 13 jobs starting in the new year.

🕒 Timestamped Key Points

• [02:18] Joining forces over a “drunken conversation”
• [04:40] The first year mistake: Acting like a “marketing agency”
• [05:28] First fix: Recalculating overheads and “spending minimization”
• [07:03] Tiered pricing: 60% markup on jobs under $50k
• [08:23] Leadership: Getting subbies to provide solutions (PSR)
• [10:52] The “Default Diary”: From doing “10% of 10 tasks” to completion
• [12:01] Why the 10-step sales process is a “Bible”
• [14:32] Scaling to 13 jobs in the new year
• [16:00] Future goal: Expanding down the coastline