Marti here from The Professional Builder.
Today I’ll be running you through how to wow your audience through info packs. Instead of having to triple sell, when you get there and take people from cold to sold, we want to have marketing do the heavy lifting, and we want to take them from pre-sold to sold. And how do we go about doing that?
And number three, what we have to say is extra valuable, and that’s why we’re spending this money to give you quality service. So these are all elements that go into people’s perceptions of you, and in the absence of any other variables, people quite often use price as an indicator or a proxy for quality. So we want to make sure that we’ve got a quality image from, phone script, website, inquiry sheets, and then also the information pack, today’s focus.