Hey it’s Owen here for The Professional Builder,
Today I’ll be taking you through the How We Work With You process. Let’s take a step back and look at the four reasons that people make purchasing decisions.
So this is the 30,000 feet view. The strategic point of view here. So there’s four reasons that people buy. Number one is personal gain. You’re buying that because you want it. Right. Number two is logic and research.
And that’s sort of where this part, the How We Work With You process is coming into it. Three is social proof or third party influence. That’s your case studies, your social proof that it works for other people and that other people have got really nice homes and I want that as well. And the fear of missing out. So that’s like FOMO, basically. It’s like, “Oh my gosh, I’ve got to keep up with the Jones’s.” Right?
So there’s four reasons that people buy. And today we’re really looking at that second reason. We’re addressing people’s logic and research. We’re addressing people’s, basically logical decision making, going, “Oh, this is totally, you know, it sounds great, but this is actually how they do it. That makes a lot of sense.” So, that’s what we’re addressing today with the How We Work With You process.